Craig Macdonald is a Managing Director at Accenture Digital, overseeing the Communications, Media and Technology practice as well as the global media and marketing analytics practice. Craig has a wealth of experience in the application of advanced analytics for financial services and telecommunications firms, as well as more recently the application of analytic insights in the media and advertising space. Before joining Accenture, Craig was the Sr. Director of Marketing for Bing at Microsoft, Group Product Manager at Google, Chief Marketing Officers at Covario (a digital advertising agency), head of product marketing for HP’s OpenView Software division, Vice President of Product Marketing at FICO, and Vice President at Gartner Group.