John Santaferraro is the founder and CEO of Ferraro Consulting. With 20 years of experience as a big data analytics executive, analyst, and consultant, John provides strategic marketing consulting for big data companies and works with innovative companies to define their analytics roadmaps. Previously, he was the interim CMO at Diyotta and vice president of marketing at ParAccel until it was purchased by Actian, where he stayed in that position to help guide the transition. He began his career in technology as the co-founder of a data warehouse startup company that eventually sold to Teradata. Along the way he has held executive big data marketing positions in top tech companies including Tandem, Compaq, and HP. When he’s not hiking, skiing, or snowshoeing in the Colorado Rockies, John loves to cook gourmet, collect fine wine, and brew craft beer.